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Years of AR Expertise
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Celebrating Destrier’s 10th anniversary
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Major Analyst Evaluations

In 2026, the convergence of agentic AI, new research formats, and AI-first buyer behavior will push AR far beyond its usual “relationships plus deck” comfort zone.

Increasingly pervasive AI integration will affect AR budgets and the behavior of analyst firms, leading to a further shift in how buyers access recommendations from third parties, such as analysts … and GenAI models.

Vendor AR leaders will be expected to orchestrate intelligent co-pilots, govern how AI interacts with analyst content, and demonstrate their impact using real-time data on influence and research consumption, rather than relying on anecdotal wins.

NEW: What type of AR leader are you?

Is your Analyst Relations program driving revenue, or is it just an AR zombie? Get a customized diagnosis by answering six quick questions …

Meet the AR leader personalities

The Walking Dead

Your AR program may be a zombie. You’re busy, but your activities aren’t delivering sufficient impact. That puts you at high risk of budget cuts.

The Sleepwalker

You may have good relationships with analysts, but you’re missing the data link to revenue. This means you’re (probably) safe for now, but leaving opportunities on the table.

The AR Thoroughbred

You are running a mean Analyst Relations machine. You’re data-driven, sales-aligned and impactful. You know where and how to get results, and how to make metrics count.